Mobile App Onboarding
Project Overview
The mobile team wanted to add an onboarding experience to one of our mobile apps. The (then) current app version did not have a first-time user experience for customers who were using the app for the first time — we took them directly to the main account page.
Scope
Research current onboarding trends
Create headlines and copy for main app features (make a payment, request a draw, etc.)
Explain and encourage biometric login
Explain and encourage push notifications
My Role
Project lead + writer
Goal
Create a more guided experience for customers
Higher retention rates and higher conversion rates for push notification and biometric sign-up
Biometric log in would help avoid known issue of customers forgetting their passwords
Team Members
UI Designer
Mobile app devs
Results
Cannot disclose exact numbers, but there was a definitive increase in retention and conversion rates
Stakeholders
Product Manager
